Spiral Records, around and around

A refreshed identity and a listening-first website for an independent record label celebrating twenty years.

1 min read

A white and yellow spiral staircase from above

The brief

After twenty years and four hundred releases, Spiral's catalogue was scattered across platforms and its own site had not changed in a decade.

What we did

We gave the logo a quarter turn and built a site where the whole catalogue plays in the browser, release by release, with liner notes written by the artists.

They listened first and designed second. It shows in every screen.

Results

  • 400 releases online
  • +65% direct sales
  • 20 years celebrated
Client
Spiral Records
Services
Brand identity, Web design, Motion