A furniture brand with holes in all the right places

An identity for a young furniture maker, drawn from the perforated steel at the heart of its first collection.

1 min read

A white perforated building against a teal sky

The brief

Perfora had one beautiful collection, a tiny budget and no name customers could remember.

What we did

We named the company after its material and built the whole identity from a grid of round holes: the logo, a typeface of dots, flat-pack boxes and a one-page shop.

Fast, thoughtful and calm under pressure. We would hire them again tomorrow.

Results

  • 1 grid behind everything
  • 3 retailers signed in the first month
  • 0 plastic in the packaging
Client
Perfora
Services
Brand identity, Packaging