The brief
Aurora's old shop was slow, and half of their customers left before the product page had loaded. Returns were high because sizes were hard to judge.
What we did
We rebuilt the shop around speed and clarity: small pages, images sized for each screen, a size guide drawn from real returns, and a checkout that survives a dropped connection.
They listened first and designed second. It shows in every screen.
Results
- −38% returns
- +27% mobile conversion
- 1.4 s average page load
- Client
- Aurora Outfitters
- Services
- E-commerce, Web design