The brief
Vela had a remarkable building and a crowded market. The first homes had to sell before the second tower topped out.
What we did
We named the towers, designed the identity around their twist, and ran one campaign across print, street and a small, quick website with floor plans that work on any screen.
The new work feels like us, only clearer. Our customers noticed within a week.
Results
- 78% of homes reserved before completion
- 12 weeks of campaign
- 5 design awards
- Client
- Vela Residences
- Services
- Brand identity, Campaign